EVALUACIÓN DE LAS MEDIDAS DE DESEMPEÑO ADOPTADAS POR LAS EMPRESAS DE TRANSPORTE URBANO EN LA CIUDAD DE MANAUS, BRASIL
DOI:
https://doi.org/10.66104/znn1re84Palabras clave:
Medidas de desempeño, Transporte urbano, Movilidad urbana, Desarrollo regional, Gestión públicaResumen
La movilidad urbana y la gestión logística han representado un desafío constante para la ciencia y la administración pública, principalmente debido a la falta de indicadores de desempeño que permitan mejorar la eficiencia, la sostenibilidad y la calidad del transporte público. Una importante brecha científica radica en la escasez de investigación empírica que analice la efectividad de estos indicadores por parte de los profesionales del sector, considerando especialmente sus ventajas, limitaciones y riesgos. En este sentido, este estudio tuvo como objetivo analizar los indicadores de desempeño aplicados a la gestión del transporte urbano, incluyendo su aplicación práctica y sus implicaciones gerenciales. El método se desarrolló en cuatro etapas: planificación de la investigación, revisión bibliográfica, recopilación de datos mediante entrevistas a representantes de empresas y análisis comparativo entre la evidencia empírica y la teórica, con un enfoque cualitativo, transversal y sistémico. Los resultados indicaron el uso de indicadores como el tiempo de viaje, la ocupación de la flota, la puntualidad, la satisfacción del usuario y la confiabilidad de la ruta, aplicados mediante métodos híbridos que combinan registros manuales y tecnologías digitales. Asimismo, se identificaron ventajas operativas y limitaciones relacionadas con fallas en la recopilación de datos durante la ejecución del servicio, así como con la influencia de factores externos, como la congestión y el mal estado de las carreteras. La conclusión muestra que el sistema analizado se ajusta a la literatura internacional, si bien requiere mejoras en sus mecanismos de monitoreo. La principal contribución del estudio a la ciencia radica en la generación de evidencia empírica sobre la aplicación práctica de estas métricas, lo que fortalece el campo de la logística aplicada a la movilidad urbana.
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